At the heart of this mission is Prasad Shetty, the founder of Smart Money Choices. Prasad is driven by his calling to help others achieve financial clarity, independence, and prosperity in the true sense. As the director of S9 Fintech,  he oversees the financial journeys of more than 700 families, offering personalized guidance and actionable strategies to meet their goals.

With a deep understanding of both numbers and people, he’s spent decades analyzing the mindset gaps that often hold individuals back. His expertise spans over 18 years in the stock and commodities market, earning him recognition as a volatility coach on prominent platforms. He has trained numerous financial advisors, helping them refine their skills and deliver value to their clients.

An award-winning financial wellness advocate and TEDx speaker, Prasad is a lifelong learner, holding multiple certifications in finance and continuously exploring new approaches to simplify complex money matters. He’s passionate about addressing the education gap in personal finance, leaving even the most successful individuals unsure about managing their wealth.

Through this platform, Prasad offers the tools, insights, and support you need to make informed, confident financial decisions. Let’s start with something simple: subscribe to our newsletter, drop us a question, or book a free session for ‘Chai with Prasad Shetty’—a conversation that could change the way you think about money forever.